Making A Great Video For Your Crowdfunding Campaign
If you've been thinking about launching a crowdfunding campaign for your company's new project, it's important that you make the most of the campaign. One of the most important things to incorporate into your project launch is a video to showcase your campaign. If you've never made a crowdfunding campaign video, you need to make sure you approach it properly. Here's a look at some of the things that you need to think about when you're crafting your video.
Research Other Successful Campaigns
Before you can effectively launch any kind of campaign for your crowdfunding project, you need to know what is going to resonate with your prospective audience. That means taking some time to research past campaigns like yours to see what worked and what didn't. Make note of the key features in the campaigns that were successful as well as in the ones that weren't. That way, you can effectively build your campaign around what's been proven to work.
Determine Your Hook
If you want to keep potential funders interested enough to watch your video and potentially contribute to your campaign, you need to have a way to capture their attention. The best way to do this and garner their interest is to determine your hook. Think about what makes your product, service, or program so different, unique, or critical for your audience.
Focus on that hook for your audience. Let them know why this campaign should matter to them. The video needs to make your product or service relevant to your audience in a way that another solution wouldn't if you want them to invest.
The First Few Seconds Are The Most Important
Remember that a crowdfunding campaign video should be short. Your video shouldn't be more than a couple of minutes long because you'll lose audience interest if it's longer. In addition, you'll only have about ten or fifteen seconds to convince potential investors to keep watching. That means you need to focus your attention on those first few seconds when you plan the video. Keep the first few seconds as engaging and informational as possible. When the first few seconds are intriguing enough, viewers will keep watching to hear the rest of your message.
That means skipping the artsy formatting that can cause your message to get lost. Focus on a clear, direct video recording that clearly defines what you're offering and what you're looking for. You've already identified your hook, so showcase that hook in these first few seconds so that you know you've got your viewer's interest long enough to convince them to contribute through the rest of the video.
Consistency Is Better Than Risky
For many crowdfunders, the idea that their video could get overlooked is a big concern. As a result, many will aim to make a video that is flashy and spectacular in the hopes that it will go viral. This is a dangerous approach to take because there are no guarantees that any video will go viral. If your effort fails, your video's message will likely be lost in the show that you've put on.
That's why you should put your focus on a consistent, effective video instead. Make sure that your message is clearly defined for your audience, including a personal connection with you as the fundraiser. Make sure that you finish your video with a direct call to action, not a showy exit, so that viewers understand what you want them to do once they've heard your message.
For more help, talk with a crowdfunding campaign manager near you today. They can review your campaign ideas and help you to determine some best practices for crowdfunding.
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